Hassan Hajjaj

Le Salon, 2019–2020
Mixed-media site-specific installation, new commission

A child of the Pop Art generation, the concepts Hassan Hajjaj employs are seductively witty and playful while having a serious edge. His working methods encompass so many techniques, fields and body of works, one of them is Le Salon, an immersive site specific installation. Inspired by traditional front-room living spaces in Morocco where visitors are welcome in Moroccan homes, are offered tea, food and also to stay for the night, Le Salon invites the visitors in a domestic familiar background, offering a social experience where people can interact with each others and with their environment. Turning the unprecious into a work of Art and the work of Art into a democratic experience, it is a vibrant and playful space with recycled brands and signage items turned into furniture and props that the visitor can relate to. Hassan enables the visitors to have a shared approach of their environment drawn into a surprising décor blending the artist’s cultural inspirations; they actually find familiar marks. Le Salon has become an emblematic experience in Hajjaj’s work, engaging the public to use the artwork and blurring the cultural frontiers.

حسن حجاج